Mass Media Campaign Anti-tobacco TVC Campaign kicked-off

Aiming to popularize three important sections of the Amended Tobacco Control Law of 2013 among relevant stakeholders, PROGGA has launched an Anti-tobacco mass media campaign today. As part of the campaign, three TVCs (inclusion of smokeless tobacco products as tobacco, tobacco advertisement ban at point-of-sales, and ban on
selling of tobacco products to and by minors) will be aired round the month on 5 popular private TV channels (ATN Bangla, BanglaVision, Desh TV, Ekattor TV, Independent TV) starting from today. The three TVC’s links are:
  1. TVC on smokeless tobacco: https://www.youtube.com/watch?v=2ZPfIZsT3pA
  2. TVC on banning sale of tobacco products to or by minors: https://www.youtube.com/watch?v=dxmz6Tt-uJQ
  3. TVC on TAPS ban: https://www.youtube.com/watch?v=HKQOL4oqz50

Marking the launching ceremony, a grand rally has been held in the city where representatives of tobacco control organizations, media personnel and other civil society members participated. Some special moments of the Rally are attached herein.   

Before the campaign, a substantial number of posters on three TVCs have been disseminated nationwide with support of anti- tobacco organizations working across the country. Soft version of the posters is attached herewith also.

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